Artist Creates 16 Types Of Designer Packaging For Food Products To Show The Absurdity Of Brands

We’re all familiar with brands like Prada, Apple and Chanel. To most people, those brands carry a sense of luxury, quality, and refinement. There are also those who believe that such companies stand for decadence, mindless spending, and overpriced items. Perhaps driven by these conflicting opinions Israeli artist Peddy Mergui created a series of works where he imagined how would certain food products look like if they were packaged by famous brands.

The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. “The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture”. That’s how the artist himself describes the idea. 

#1

iMilk By Apple

#2

Fruit By Nike

#3

Yogurt By Tiffani&Co

#4

Flour By Prada

#5

Eggs By Versace

#6

Infant Formula By Chanel

#7

Pasta By Ferrari

#8

Salami By Louis Vuitton

#9

Pickles By Gucci

#10

Soft Butter By Bvlgari

#11

Corn-Flavored Ramen Noodles By Burberry

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#13

Basmati White Rice By HSBC

#14

Salt & Pepper By Hermès

#15

Olive Oil By United Colors Of Benetton

#16

Coffee By Cartier

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