Artist Creates 16 Types Of Designer Packaging For Food Products To Show The Absurdity Of Brands

We’re all familiar with brands like Prada, Apple and Chanel. To most people, those brands carry a sense of luxury, quality, and refinement. There are also those who believe that such companies stand for decadence, mindless spending, and overpriced items. Perhaps driven by these conflicting opinions Israeli artist Peddy Mergui created a series of works where he imagined how would certain food products look like if they were packaged by famous brands.

The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. “The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture”. That’s how the artist himself describes the idea. 


iMilk By Apple


Fruit By Nike


Yogurt By Tiffani&Co


Flour By Prada


Eggs By Versace


Infant Formula By Chanel


Pasta By Ferrari


Salami By Louis Vuitton


Pickles By Gucci


Soft Butter By Bvlgari


Corn-Flavored Ramen Noodles By Burberry

See Also on Bored Panda


Basmati White Rice By HSBC


Salt & Pepper By Hermès


Olive Oil By United Colors Of Benetton


Coffee By Cartier

Original Article : HERE ; The Ultimate Survival Food: The Lost Ways

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